Building your personal brand as a CS student

LinkedIn, YouTube and GitHub are your resume now, whether you've decided to use them that way or not. Here's how to do it without it feeling fake.

Pranjul Rathour
Pranjul Rathour

I tell every incoming batch the same thing: LinkedIn, YouTube and Instagram are your resume now. Nobody's waiting for permission to check your online presence before deciding whether to take a meeting.

The version that doesn't feel fake

Post the build, not a highlight reel. A short update on a project you're mid-way through, including the part that's not working yet, reads as more credible than a polished announcement — and it's easier to actually write, because you don't have to invent confidence you don't have yet.

Consistency beats production value

A rough weekly post beats a polished monthly one. The algorithm and the audience both reward showing up, not the editing quality of any single piece.

GitHub is not optional

Whatever platform you post updates to, the actual proof lives on GitHub. An empty profile says something too — usually the wrong thing.

Personal BrandStudentsCareer
Pranjul Rathour
Pranjul Rathour
GenAI Engineer · Kanpur, Uttar Pradesh, India

GenAI engineer and AI product builder with 2+ years shipping production-grade AI systems: RAG pipelines, fine-tuned LLMs, hybrid retrieval and multi-modal apps across vision, speech and OCR, architected end to end from ingestion to deployment. Leads engineering for SCULT INDIA's 14-member team, founded the 500+ member TechVerse Enclave community and has mentored 200+ students. Three hackathon first prizes: Changethon 2025 (IIT Roorkee), Product Genesis at Vividhotsava 2025 (CSJMU Kanpur) and BYTEBATTLE (MeetKats).

Open to GenAI roles, hackathon judging, mentorship sessions and guest talks at colleges. Email pranjulrathour41@gmail.com.

Keep reading

More on Career guides

All Career guides posts →
Campus talks · hackathon judging · mentoring

Want this as a live session at your college?

Open to GenAI roles, hackathon judging, mentorship sessions and guest talks at colleges.

Pranjul Rathour, GenAI engineer in Kanpur