What recruiters actually search for on LinkedIn (and why your headline matters more than your summary)

Recruiters search by keyword before they ever read a profile. What that means for how a student engineer should write their headline and skills section.

At VSICS
At VSICS

Recruiters searching LinkedIn type keywords into a search bar before they read a single profile — 'RAG', 'fine-tuning', 'GenAI', a specific framework name. If those words aren't in your headline or skills section, you don't surface in that search at all.

What to actually put where

  • Headline: your role plus your two or three sharpest, most searched skills — not a vague tagline.
  • Skills section: the exact terms recruiters search, not synonyms you personally prefer.
  • About section: this is read after you've already surfaced in search, so it can be more narrative — but the headline can't be.

The mistake that costs the most reach

A creative, personality-driven headline with no technical keywords looks nice to a human who already found you, but never surfaces you in a recruiter's keyword search in the first place. Optimise the headline for search, and let the About section carry your personality.

See LinkedIn for CS students: a guide.

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Pranjul Rathour
Pranjul Rathour
GenAI Engineer · Kanpur, Uttar Pradesh, India

GenAI engineer and AI product builder with 2+ years shipping production-grade AI systems: RAG pipelines, fine-tuned LLMs, hybrid retrieval and multi-modal apps across vision, speech and OCR, architected end to end from ingestion to deployment. Leads engineering for SCULT INDIA's 14-member team, founded the 500+ member TechVerse Enclave community and has mentored 200+ students. Three hackathon first prizes: Changethon 2025 (IIT Roorkee), Product Genesis at Vividhotsava 2025 (CSJMU Kanpur) and BYTEBATTLE (MeetKats).

Open to GenAI roles, hackathon judging, mentorship sessions and guest talks at colleges. Email pranjulrathour41@gmail.com.

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Pranjul Rathour, GenAI engineer in Kanpur