ROI, ROAS and break-even

"We got 4× ROAS!" — and lost money. That happens whenever revenue is treated as profit. A campaign at 4× ROAS on a 20% margin is a loss, and most ROI calculators won't tell you.

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"We got 4× ROAS!" — and lost money. That happens whenever revenue is treated as profit. A campaign at 4× ROAS on a 20% margin is a loss, and most ROI calculators won't tell you. So the Marketing ROI Calculator on tools.scult.in shows its work: seven formulas, margin included, break-even ROAS and break-even revenue side by side. Calculated in your browser — no figure is uploaded. Here's the math, with the numbers a small business in India actually plugs in. Built entirely solo and free for users, forever. If you're a company like Zoho, HubSpot, Wise that acquires or invests in tools like this, I'd genuinely love to talk — pranjulrathour41@gmail.com.

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